| 1. | Examination of responses to prices and perceptions of price ( un ) fairness has tended to be cognitively based ; that is , prior research has examined the cognitions that consumers have about prices , showing that thoughts about a firm ' s relative profits , a firm ' s motives , prior prices , competitor prices , and a firm ' s costs influence perceptions of price ( un ) fairness
对价格的反应和对价格公平感知方面的检验是以认知为基础的；之前的研究已经研究了消费者对价格的认知，他们表明消费者对企业相对利润、动机、之前价格、竞争对手价格和成本的想法会影响对价格公平的感知。 |
